Moba and The Lullaby Trust
The Moba team are thrilled to annouce our first ever charity partnership with The Lullaby Trust, the UK’s leading charity for the research and prevention of Sudden Infant Death Syndrome (SIDS).
As part of the partnership, we have committed to raising £10,000 for the charity over the next 12 months through the sale of our Moba Moses Basket and accessories.
The funds will help The Lullaby Trust to raise awareness of SIDS, support bereaved families and promote the safer sleep techniques that help to save babies’ lives.
The partnership is not the first time we have supported The Lullaby Trust. In 2016, the brand promoted The Lullaby Trust’s annual awareness campaign Safer Sleep Week through social media and a sales promotion on our website.
Olivia Askaroff, Creative Director at Moba, said: “We are thrilled to be in partnership with The Lullaby Trust to raise awareness of safer sleep practises and to contribute to such a fantastic cause. The Lullaby Trust is a charity close to our heart - after all, the Moba Moses Basket was born from our desire to give parents the safest possible choice for their little one.”
Francine Bates, Chief Executive of The Lullaby Trust adds: “We are absolutely delighted to be working with Moba, an innovative and family run business. Their generous donation will help us to provide new parents with crucial advice on how to give their babies a safer sleep, as well as contribute funds towards our specialist bereavement support service.”
Over the last ten years the rate of SIDS has steadily declined and in 2014 the rate in England and Wales dropped to the lowest on record: 0.30 deaths per 1,000 live births. The Lullaby Trust is committed to halving the rate of SIDS cases by 2020. The charity hopes to achieve this ambitious target through awareness raising and partnerships such as the one with Moba.
In celebration of our partnership, The Lullaby Trust are giving away a Moba Moses Basket and stand to a lucky winner picked at random who answers the following question correctly, ‘Which well-known celebrity mum recently said that Moba was “the most amazing moses basket"?’
The lucky winner will be able to choose any colour from the Moba Moses Basket range. The prize retails for £129. Good luck! For more informaiton visit The Lullaby Trust's social media pages.
For more information on our partnership and safer sleep advice visit The Lullaby Trusts website, or click here.